Data Protection & Privacy

privacy-policy

Last Updated: August 2026 • Compliant with Indian IT Act 2000 & SPDI Rules

256-Bit SSL Encryption

All communications and checkout data are encrypted end-to-end.

PCI-DSS Safe Payments

We never store your card numbers or CVV on our servers.

Zero Data Selling

We never sell, rent, or trade your personal information to third parties.

Your Privacy Matters: At Selegra E-Commerce, we are committed to safeguarding the personal information and trust of our shoppers. This Privacy Policy details how we collect, handle, utilize, and protect your information when you visit our store or make a purchase.
Section 1

Overview & Commitment

This Privacy Policy applies to personal information collected by Selegra E-Commerce via our website, mobile site, WhatsApp support line, and related digital channels. By using our website and purchasing our ethnic wear, you consent to the data collection and usage practices outlined here.

Section 2

Information We Collect

To provide seamless order fulfillment, secure deliveries, and timely customer service, we collect the following categories of data:

Category Examples of Data Collected Why It is Collected
Personal & Contact Data Full name, shipping address, billing address, phone number, email ID, postal pincode. To process, dispatch, and deliver your parcel to your doorstep.
Payment Information Payment mode chosen (UPI/Card/NetBanking/COD), transaction tokens, bank payment reference IDs. To verify receipt of payment via authorized RBI gateways.
Device & Usage Data IP address, browser type, operating system, time zone, viewed saree pages, cart interactions. To optimize website performance, improve user experience, and prevent bot traffic.
Communication Logs Messages, WhatsApp chats, support tickets, and review submissions. To resolve customer questions and fulfill replacement/return requests.
Section 3

How We Use Your Information

We use your personal data strictly for legitimate business and customer service objectives:

  • Processing orders, generating GST tax invoices, and managing shipping labels.
  • Sending automated parcel tracking notifications via SMS, WhatsApp, and email.
  • Communicating regarding product availability, returns, and refunds.
  • Detecting and mitigating potential risk, fraudulent transactions, or abuse.
  • Delivering relevant promotional newsletters and festive discount alerts (only where you have opted in).
Section 4

Cookies & Tracking Technologies

We utilize standard cookies, web beacons, and local storage tags to remember your shopping cart items, keep you logged in, analyze web traffic, and tailor your shopping experience.

  • Essential Cookies: Required for fundamental site operations such as checkout and cart persistence.
  • Analytics Cookies: Help us understand popular saree collections and store performance (e.g. Google Analytics).
  • Managing Cookies: You can choose to disable cookies through your browser settings; however, certain shopping features (such as saved carts) may not function optimally.
Section 5

Sharing with Trusted Third Parties

We never sell or monetize your personal information. We share relevant data only with trusted service partners necessary to fulfill your orders:

  • Logistics & Courier Partners: (e.g. Delhivery, Shiprocket, BlueDart, Xpressbees) solely to facilitate delivery and reverse pickups.
  • Payment Gateways: (e.g. Razorpay, Cashfree, Paytm) to process encrypted online transactions under strict PCI-DSS compliance.
  • Communications Services: SMS and WhatsApp gateway providers for transactional order confirmations.
  • Legal Obligations: When legally mandated by government authorities, court orders, or applicable Indian law enforcement.
Section 6

Data Security & Storage Practices

We employ industry-standard technical, organizational, and physical security measures to safeguard your information against unauthorized access, alteration, disclosure, or destruction. Our website uses Secure Sockets Layer (SSL) 256-bit encryption for all data transmissions.

Section 7

Your Privacy Rights & Controls

Under applicable data protection guidelines, you possess the following rights regarding your personal information:

  • Access & Correction: You may review and update your name, address, and contact details via your customer account portal at any time.
  • Opt-Out of Marketing: You can unsubscribe from promotional emails by clicking the "Unsubscribe" link at the footer of any promotional email, or by replying "STOP" to SMS/WhatsApp promos.
  • Account Deletion: You may request the deletion of your account and associated personal data by emailing us at privacy@selegra.com.
Section 8

Data Retention

We retain your order and transaction records for as long as necessary to comply with applicable Indian statutory requirements (such as GST audit rules and tax accounting laws), after which data is safely anonymized or deleted.

Section 9

Children's Privacy

Our store and services are not directed to individuals under 18 years of age. We do not knowingly collect personal data from minors without parental consent.

Section 10

Data Protection & Grievance Contact

If you have questions, concerns, or requests concerning this Privacy Policy or how your data is handled, please contact our Data Protection Officer:

Company: Selegra E-Commerce

Designation: Data Protection & Grievance Officer

Email: privacy@selegra.com

Helpline: +91 9429148702

Office Address: Surat, Gujarat, India - 395002